In my tutorials on Amazon keywords, I often talk about how to find keywords and add them to your book.
As an indie author, it doesn’t matter if you’re using traditionally published authors or indie authors – I recommend that you grab anything that works for your book! The key to doing the manual search is to find books similar to yours as I showed you in the brief video. I suspect that the suggested keywords will get better at some point, but until it does you’ll have to do this search manually. Why? Because they’re just too generic and often very ineffective. The Amazon Marketing Services system for authors will recommend keywords. While setting up ads using an automated system might seem easier, it’s really worth the little bit of effort to do this manually.Ĭheck out this brief walk-through of the Amazon ad system site:įor the Amazon ad system to work correctly, you need between 300 and 400 keywords, which may seem daunting but really isn’t as difficult as you may think. When you set up your ads, the Amazon Marketing Services site will give you the option to use their automated system or set everything up manually. The daily budget I’d recommend starting with is $10, which maybe seems small, but if you plot your ads correctly, it should be enough to get you sufficient exposure on Amazon. First, let’s take a look at a quick ad set up tutorial:Īs you can see, the dashboard for creating ads is pretty easy, the key is in the set-up which is pretty specific to the Amazon ads system. Frankly I find them easier to run but do require some monitoring, I’ll explain that in a minute. The biggest misunderstanding, I think with Amazon ads is that they are designed just like Facebook ads.
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